Where flexible working works - Jobs for mums

diddi dance Franchisee

Go Back

Dance Classes for Children
Franchise Opportunities

Posted: 16th Apr 2020 Closing: 15th Jul 2020

Working for:
diddi dance


Could you join us in our mission to encourage a love of moving that will last a lifetime?

diddi dance is on a mission to get children moving. 

diddi dance is the only preschool dance program to explore 16 different dance styles from ballroom and hip hop to jive and rave.

Founder Anne Marie noticed a lack of preschool dance classes and thus, started the business in 2003. After diddi dance’s initial success, she soon decided to franchise the brand in 2010, recognising a flexible business opportunity for individuals looking for that perfect work-life balance.

She believes that setting healthy habits through fun physical dance classes is hugely important, and provides all the skills, support and guidance needed to run your own franchise in an exclusive territory.

There is a real focus on excellence throughout the network, which has led to numerous award wins for service delivery and franchising best practice – including EWIF Inspirational Woman in Franchising 2019.

Anne-Marie has been a strong force in bringing standards to the sector with diddi dance being founding members of the Children’s Activity Association (CAA). diddi dance have been awarded Fully Accreditated status from the CAA which involves endorsement from a child psychologist following observed sessions. Franchisees also benefit from cheaper insurance with this membership.


Investment Required:
Our franchise fee is £4,995 + VAT and you will also need enough cash to support yourself and your business during the set-up phase. If you should need assistance with funding we are already approved by some of the top business loan providers.

Franchisees have the flexibility to determine their own business hours. Most work within school hours, however, the programme allows expansion upon this. Over 70% of our franchisees are parents who wanted that perfect work/life balance & with us are finding it. This is the perfect opportunity for anyone who loves working with toddlers but also wants that perfect business to suit their lifestyle.

Depends on the number of hours you work and classes you teach, over £24K in turnover is achievable in your first year with the potential to earn up to £95K turnover in your fifth year!

We're also proud to be members of the www.childrensactivitiesassociation.org giving you further credibility.

Best suited to:
We are looking for highly motivated individuals who have the passion & drive to run their own business, but just need assistance & guidance in setting one up. You don’t need to be a qualified dance teacher to be a Franchisee. At diddi dance we don’t teach technique but the enjoyment of dancing. So we're looking for the people with the right attitude & enthusiasm to engage preschoolers.

Finer Details

Type: Self Employed

Working Times:
Set My Own Hours

Working at home or Office:
Home Based

Area: UK Wide

Contact Details

Name: Donna Stapley

Telephone: 07400 707004

Website: Visit the Website

Facebook: Visit Page

Twitter: Visit Page


Mum's view

Name: Charlotte

Location: North Essex

Family: Husband, 2 boys age 9 and 4

How often do you work?
Every day!

How does the job fit around your family life?
diddi dance fits into our lives really really well. It was the school holidays which were becoming a major strain for me as my eldest has Autism and finding suitable care was and still is a massiv problem so now I don’t have to worry as I can look after him myself, it is brilliant. I love it!

How much time do you commit?
So far I am out teaching three mornings myself and do admin time for about 5 hours during the day and then most evenings but that is just me! I often fit in some emails early morning and reply to people when I am out and about to keep things from building up. I have to make myself not check my emails and take a break.

Where do you carry out your work?
In hired halls for my classes and I do my admin at home.

Do you need a car?
Yes - especially in if you are in an area where public transportation is sparse.

Do you get support/training?
Very much so, we are encouraged to be our best and given lots of information to read to help us improve, webinars, manuals and we have continual support not only from head office but from other franchisees also which is great. It feels very much a team and that we are working together to promote diddi dance but just in different locations.

Would you recommend this opportunity to other mums?
I would really encourage Mums into a diddi dance franchise. If you are driven, not afraid of working late nights, keen to make a success and willing to work hard then this could be for you. At the end of the day it is down to you no matter how much support you receive you are responsible for the end result. You can have a family life and run a business all at the same time!

Do you advertise?
Yes - everywhere!

Are there any downsides to the role?
It is constant, despite being flexible in the hours I choose to take classes and do my admin, you have to be prepared to get enquiries at any time of day and night or for the phone to ring. Some people may want to leave work in the office but with your own business it becomes part of your daily life.