LIFE AS A babyballet® FRANCHISEE
… This month we spoke with Miss Kate & Miss Jo, franchisees at babyballet® North Tyneside
It was dance that brought Kate Markham and Jo-Anne Torre together and helped them both through some tough times.
Now the best friends have gone into business together and are bringing the UK’s leading pre-school dance academy, babyballet, to Tyneside.
Forty-five-year-old Kate and 38-year-old Jo-Anne opened their North Tyneside babyballet school in Whitley Bay in September 2017. It is the first babyballet school in the North East, and a personal triumph for them both.
Why did you decide to become a babyballet Franchisee?
(Kate) For myself, having babyballet as a client and working quite closely with Head Office on their systems, I just couldn’t resist becoming a franchisee. I have worked in the dance industry along with my business partner, Jo-Anne, for over 11 years. My background is business management and Jo-Anne’s is teaching. There’s no one else in our area or close delivering this amazing programme. We both fell in love with the whole concept and just knew we had to bring it to Newcastle.
What was your biggest worry before signing?
We would say the biggest worry was financial and ensuring we could make enough money to roll it out, however, with 100+ students after our first half term this worry was short lived.
What was the sign up process like to become a franchisee?
The sign up process was very clean and concise. The support from Head Office is second to none we can’t thank the whole team there enough.
Has being a franchisee met with your expectations?
Absolutely and beyond! We’re so very proud to represent the babyballet brand in the North East.
What has been the biggest challenge whilst setting up the business?
The biggest challenge for us is taking on new teachers. Ensuring they’re reliable and as passionate about the syllabus as we are.
When did you start your first classes and how many babyballet stars currently attend your classes?
We started our first classes in September 2017 after the school summer holidays. Our student intake for our first term was approximately 76 students. Our second term ended with 123…almost doubling our intake!
Just over a year down the line we have a thriving babyballet® business and have taken the leap to expand our area to cover North Tyneside, Newcastle North and Gateshead West.
What has the support been like from Head Office?
Can’t thank the amazing team at Head Office enough. Super-efficient, very friendly and supportive. Always very happy to help. We call them our babyballet family.
What is the support network like from fellow franchisees and has this helped you with setting the business up?
The babyballet Forum for franchisees is a great support network. Everyone has been so welcoming! Any queries I have, I know I can post in the forum to guarantee good advice and feedback. It’s great to have the other franchisees to talk with, share ideas and resources. I think being a dance teacher at times can be a very lonely job. The forum suppresses this and makes us feel like we are part of a great team!
How long do you envisage it will take you to get a return on investment?
We’re already getting a return. With the numbers of students we have we are managing to pay off our franchise, pay staff and buy additional areas which helps us continue to grow our areas and expand.
Do you think a babyballet franchise is value for money?
Definitely value for money. You really can’t expect to make money from a business for the first year to 18 months, however, we have! Plus, we’ve invested it back in to expand.
What is your vision for your franchise for the next 5 years?
Our vision is to continue to expand in the North East and spread the sparkly magic of babyballet into more areas.
What do you love about being a franchisee and running your own business?
We just feel very proud and elated to be a part of this incredible, sparkly brand. We’re so happy to be bringing babyballet to Newcastle.
babyballet® is a leading brand in its sector, with new territories being claimed all the time throughout the UK and internationally. In 2016, brand presence was established in both Australia and New Zealand. The application process to take on a franchise is open throughout the year, with advice and support provided by the babyballet® management team. Once accepted each franchisee retains exclusive babyballet® rights in their chosen location to run classes, parties and shows plus gain access to a range of unique babyballet® merchandise.
To find out more about joining the babyballet franchise family, please visit www.babyballet.co.uk or contact babyballet Head Office on 01422 329471.
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