How to give great customer service
By Wendy Shand of www.totstotravel.co.uk – winner of the Cisco Customer Kings award 2010
Identify exactly who your target market is – what type of lifestyle do they have? Where do they live? What do they like doing/drink/eat/no. of kids/car they drive etc
Phone a sample of your database and do a detailed interview and ASK your customers what they think, what they would like you to do that you don’t do already, where could you do better, what they like.
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