The mumandworking 2010 awards

"Promoting flexible working is important so families have essential time together.  I'm delighted the mumandworking 2010 awards are going all out to praise the businesses and people who are making this possible for parents across the UK.  I encourage you to get involved and to lead the way in what is the biggest revolution in employment in recent years.  I'm very proud that I can support this programme and the mumandworking website." - Sarah Beeny, TV presenter, author, entrepreneur and Mum.

"Thank you for your interest in our company and our 2010 awards! This is an amazing opportunity to reward and recognise the many individuals and companies that are proving that flexible, family-friendly businesses are going from strength to strength.    I hope that you will join us to be part of it!" - Sam Willoughby, founder of What's On 4 Ltd, flexible employer and Mum.

On this page there is information about us including the background to the company, our websites and our award schemes to date, the plans for the 2010 awards themselves and the sponsorship opportunities.  Please contact us if you require any further information and we hope to work with you on this very exciting project.

 

Background

Established in 2006, What's On 4 Ltd was founded by Sam Willoughby with the launch of www.whatson4littleones.co.uk, followed by www.whatson4schoolkids.co.uk and www.whatson4kidsparties.co.uk in 2008.

All 3 websites provide parents with a unique source of local information and supporting advice and ideas.

Sam was named Practical Parenting magazine's Business Parent of the Year in 2007 and the business and websites also boast several other awards.

www.mumandworking.co.uk is an established website we purchased in July 2009.  mumandworking provides advice and information to working mums and business mums with details of opportunities with flexible family-friendly companies.  Our business was founded on the principle of flexible working and we're proud that our whole What's On 4 team work on this basis. 

Our websites attract over 50,000 visitors from across the UK every month (as at March 2010 with growth projected at 50% within the next 12 months to 60,000 visitors a month) and over 23,000 subscribers to the newsletters, including nearly 4000 small businesses. 

That's well over 1.5 million page views a year!

The business and websites are featured regularly in national publications and local and regional media.

Much of this success is down the award schemes run by the websites to recognise the best activities for children across the UK.

What's On 4 2010 awards launched in January 2010 and is the 4th year of the awards programme.  These awards are supported by Prima Baby & Pregnancy magazine and the winners will be announced at an awards ceremony at the Brighton Baby Expo in June 2010 hosted by Mister Maker from CBEEBIES.

There are 13 awards recognising the amazing individuals that work so hard to provide fantastic activities for children of all ages.  From baby & toddler groups, volunteers, commercial groups and the uniformed groups, they are all recognised!

In 2009 we have had over 1500 nominations and over 14,000 votes (more than 3 times more than 2008).   So we predict that in 2010 there will be  atleast 30,000 votes cast!

Just some of the titles we have received coverage on The Times, Daily Record, Mother & Baby magazine, Practical Parenting magazine, Prima Baby & Pregnancy magazine, I'm Pregnant magazine, Pregnancy, Baby and You, Your Family magazine, My Child magazine, Nursery World and Real People magazine.  See our news pages for more.

Plus hundreds of features in local and regional media including BBC Radio Berkshire, BBC Southern Counties and ITV Meridian News.

mumandworking 2010 awards

Building on the success of our What's On 4 awards we are introducing a new awards scheme to recognise working parents, flexible employers and parents in business.

We are delighted to have Sarah Beeny supporting us and looking forward to meeting her at the awards ceremony at beautiful Hilton St Anne's Manor near Bracknell on 4th November 2010.

We're very excited about our awards as we know first hand the challenges of parenthood, running a business and working brings.  

We meet amazing individuals everyday that are proving that flexible, family-friendly business does work and we want to applaud the people and companies that are making this happen.

Our 2010 awards will receive significant publicity across all our websites including:

O Copy on our newsletters reaching over 23,000 subscribers.  See an example
O Copy across our websites reaching up to 50,000 visitors a month.
O Press releases to key media at each stage of the awards - already featured in the Daily Express, Woman's Own and Daily Mirror
O Nominees and winners cascade at a local level by issuing template press releases to individual and franchisees resulting in many hundreds of local news stories.  Some examples of local coverage from our 2009 Awards
O Local and national media (print, radio and TV) invited to the awards ceremony


2010 Awards Time Line

May - July 2010 Nominations

August - September 2010 Voting and Judging

October 2010 Finalists Announced

4th November 2010 Awards Ceremony at Hilton St Anne's Manor, Bracknell

2010 Awards Categories

Business Parent of the Year sponsored by RSM Tenon
Open to any parent who has their own business.  A parent that has overcome many challenges to launch their business but has made it a success. Luxury Ragdale Hall spa break for the winner.

Self-Employed Parent of the Year
Open to any parent who is registered self-employed.  A parent that has overcome many challenges to work for themselves but had created their own flexible employment.

Flexible Company of the Year sponsored by Hilton
Open to any company who actively promotes exceptionally family-friendly and flexible working policies to it's team.

Flexible Franchisor of the Year
Open to any franchisor who actively promotes exceptionally family-friendly and flexible working policies to it's franchisees.

Working Parent of the Year sponsored by Tepilo.com
For companies and colleagues to nominate a parent who clearly demonstrates the asset that working parents are to any business with their dedication, enthusiasm and hard work.

Franchisee of the Year
For companies and colleagues to nominate a franchisee who clearly demonstrates how a flexible franchise can bring out the best in individuals for the benefit of their families and customers.

Sponsorship

Becoming a Sponsor

The awards is a unique and prestigious event that promotes and provides recognition of companies and individuals working to promote family-friendly careers.

mumandworking organises these awards to raise awareness of the issues and reward companies and individuals that excel.

We hope that by encouraging, rewarding and raising the profile of the flexible and family-friendly companies and the outstanding individuals involved that many more companies will improve their policies for working parents.

We would like to work with you to make this happen.

Why Sponsor the mumandworking 2010 Awards?

We would like to work with organisations who want to:

• reach thousands of parents across the UK
• support young businesses and the wider business community
• increase and enhance their profile within these communities
• target specific groups within these communities to help make a difference to them
• be associated with promoting innovation, best practice and accessibility at all levels

The awards are a high profile event enjoying wide-ranging promotion and media coverage both on-line and off-line.

The ceremony itself provides an opportunity to interact with key figures from many other businesses and individuals.

This means that you can use your involvement with the awards to promote your company name and image in front of a wide audience with a very positive message.

Sponsorship from £200

All of these packages can be tailored to meet the needs of your organisation, and we would be happy to discuss further your objectives and how we can help you achieve these.

"In Association With" Sponsor - £7,000+VAT plus gifts in kind (50% paid now the balance on 1st June 2010)

There is only one opportunity available to be the main sponsor of the 2010 awards ceremony. The benefits you would receive include:

• Billing of mumandworking 2010 Awards as 'in association with ...', plus inclusion of your logo on all 2010 marketing material available from the time of your sponsorship pledge including:
• logos on the mumandworking home page, a total of 16,000 visitors a month (growing to 20,000 in next 12 months)
• in all media releases (although it will not be possible to include a logo in these cases) (see an example)
• on the stage set
• in all newsletters including 200 words on a specified newsletter
• on the cover of the ceremony programme.
• Exclusive sponsorship of an award (to be decided in conjunction with sponsor), together with the option to nominate a person to judge alongside our panel of experts.
• The space for your logo and 100 words, together with a link to your website, on the Awards page of the mumandworking website and the Awards are heavily promoted throughout the site. (see an example)
• Message and logo on all nomination emails
• The opportunity to include introductory copy to the ceremony programme.
• Your logo and company profile at the top of the sponsors listing in the programme.
• The opportunity to give a short presentation on why you are sponsoring this event.
• The opportunity to present a certificate at the ceremony with your company name and logo on it.
• Inclusion in specified photographs at the ceremony.
• 4 VIP invitations to the ceremony.

Individual Awards Sponsor - £1,000+VAT plus optional prize for the winner (Only 3 now available) 

The benefits you would receive include:

• Inclusion of your logo on all 2010 marketing material available from the time of your sponsorship pledge, including:
• logos on mumandworking homepage, a total of 16,000 visitors a month (growing to 20,000 in next 12 months) 
• in all media releases (although it will not be possible to include a logo in these cases) (see an example)
• on the stage set
• Exclusive sponsorship of an Award (to be decided in conjunction with sponsor), together with the option to nominate a person to judge alongside our panel of experts.
• The space for your logo and 80 words, together with a link to your website, on the Awards page and the Awards are heavily promoted throughout the site (see an example)
• Your logo and company profile in the sponsors listing in the programme.
• The opportunity to exhibit at the ceremony.
• The opportunity to present a certificate at the ceremony with your name and logo on it.
• Inclusion in specified photographs at the ceremony.
• 2 VIP invitations to the ceremony.

Individual Item Sponsor - From £200 to £1,000+VAT

Such as online nomination form sponsor, ceremony programme sponsor, trophy sponsor, goody bag sponsor etc. The benefits you would receive are to be negotiated at the time of application.

Goody Bag Contents - 200 items

Please contact us to register your interest, for more details and to discuss your requirements

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