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Mumpreneur, Louise Day loved carrying her baby, but couldn't find a sling which was easy to use, comfortable and looked good too! So, she designed the luxurious Lifft Baby Sling.

The Lifft Sling is already an award winning sling, after receiving the prestigious practical pre-school award 2008 and has been scientifically proven to be good for your posture. Available in 3 sumptuous designs, the Lifft Baby Carrier is suitable for newborns and toddlers upto 35lbs and offers various carrying positions as your baby grows. It enables hands-free breastfeeding and is recommended by breastfeeding counsellors, health visitors, doulas, midwives and chiropractors.
The Lifft Sling has been developed following many years of experience using different slings and baby carriers with one main focus - comfort. The Lifft Sling is manufactured to a specific width to ensure it is wide across the shoulder and back. This evenly spreads the babies weight and is so much more comfortable and proven to improve your posture. It is not 'gathered' or 'tapered' to fit into a clasp and avoiding all clasps, rings and buckles ensures there are no pressure points or nasty plastic pieces to dig in.

The sling keeps your baby in a natural cradle position and does not place pressure on a babies developing spine like some front carriers can. The unique S-t-r-e-t-c-h panel provides that extra 'give' ensuring baby feels comfortable and secure. It is also curved to create a roomy pouch to comfortably place baby's bottom. Lifft have also added 2 padded rails to each side of the sling to provide comfort to a baby's arms, legs and neck, ensuring they have a comfortable ride whatever position they are in.
Lifft have specifically chosen fabrics which are soft, safe and breathable and the sling is double lined throughout to offer increased levels of comfort to both you and your baby. Your baby or toddler will soon settle luxuriously into their Lifft sling and will more often than not fall fast asleep in their cosy cocoon.
M&W reviewer Karen says - "I've got three children and have always enjoyed carrying them in slings. It is great for the freedom it gives you to move around with your baby content and your hands free. Previously I've used a sling which has long straps that you feed through a clasp, quite fiddly to use and takes a level of technical skill! The Lifft Sling I found to be a brilliant design, so easy to use. I loved the fact that once I'd put it on then it was stable and my hands were free to lift Katy in. She was really comfortable and content in it straight away and liked being cuddled up."
"The fit was amazing, much better than my previous sling, I carried Katy on a long walk at the weekend and didn't end up with the usual sore back I've had when we've done longer walks before. I would recommend the Lifft to parents with either newborns or toddlers. The sizing being much more tailormade than an average sling is fantastic...I'm a convert!".
Lifft Slings are featured in the Mums Marketplace under - Slings